Lumen Studio
Brand & Digital Studio — Amsterdam

We give brands something worth looking at.

Lumen is an independent brand and digital studio. We shape identities, websites and campaigns for companies with something real to say — and the nerve to say it well.

Sunlit Lumen studio wall covered in mood boards and design materials
Awwwards Honourable Mention, 2024
Brand Identity Web Design Art Direction Packaging Motion Naming Strategy Editorial
The Studio

We are a small team that treats every brand like it is about to be looked at closely — because it will be.

Lumen was founded in 2013 on a stubborn idea: that good design is not decoration, it is how a company earns trust before it says a word. We work in tight, senior teams — no handoffs, no filler.

From first sketch to shipped site, the people who pitch the work are the people who make it. That is how the detail survives.

Two Lumen designers reviewing sketches and mockups in a bright studio
Capabilities

What we do, end to end.

01 Brand Identity Naming, logo systems, type, colour and the guidelines that keep it all honest. Logo · Type · Guidelines
02 Digital & Web Websites and product interfaces designed and built to load fast and age well. UX · UI · Build
03 Art Direction Photography, motion and campaign systems that carry the brand past the logo. Photo · Motion · Social
04 Strategy & Naming Positioning, messaging and the names a brand lives or dies by. Positioning · Voice · Naming
How we work

Three phases, no surprises.

01 — Discover

Discover

We dig into your market, audience and ambition until we can argue your case better than you can. Everything downstream depends on it.

02 — Design

Design

We design in the open, in short cycles, showing real work early. You react to things you can see, not decks you have to imagine.

03 — Deliver

Deliver

We ship production-ready files, a built site and guidelines your team can actually use — then stay close while it goes live.

By the numbers
12
Years independent
140+
Projects shipped
9
Industries served
3
Design awards
Clients

The work speaks. So do they.

Most studios hand you a logo and a login. Lumen handed us a way of thinking about ourselves — then designed a brand and packaging that outsells shelves twice our size.

Portrait of Daan Vermeer Daan Vermeer
Founder, Halden Coffee

Lumen rebuilt our brand and our website in one pass and made both feel inevitable. Six months on, demo requests are up 40% and nobody apologises for the site anymore.

Portrait of Sofie Bakker Sofie Bakker
CMO, Meridian Health
Contact

Let's make something worth looking at.

Tell us what you are building and where you want it to go. We reply to every serious enquiry within two working days.

hello@lumenstudio.com +31 20 244 0198 Prinsengracht 214, 1016 HD Amsterdam